STREET TEAMS & BRAND AMBASSADORS
PUBLIC RELATIONS
WHO WILL TELL YOUR STORY?
Our team of trained journalists draft and send press releases to relevant media outlets. We then leverage industry relationships to ensure our client's voices are heard in every publication and news outlet in their respective communities.
Proudly serving the National Association for the Advancement of Colored People in Grand Rapids, Michigan for eight years.
Proudly serving the National Association for the Advancement of Colored People in Grand Rapids, Michigan for eight years.
TESTIMONIALS
"To the Top Media’s level of attention to detail and professionalism is unmatched."
To the Top Media’s level of attention to detail and professionalism is unmatched. Crystal and her team have helped prepare our executive leadership to understand the mechanics of interviewing and making public statements with various news outlets and reporters.
Also, because of her experience on both sides her approach is more thorough than others. She helped us understand how our staff will be viewed in the viewers eyes, everything from making sure the lighting is facing you in the right direction, to facial expressions, tone fluctuation, how to answer a question, rephrasing the question in the answer and much more.
Crystal is skilled in understanding how important it is to make sure the message is clearly understood and well-presented, specific to the end user. Our staff has learned a lot from her and we use those tips in our everyday interactions with the public and media, which has garnered our local branch unprecedented media coverage on many high-profile community and public issues.
Cle Jackson, President, NAACP Grand Rapids
Also, because of her experience on both sides her approach is more thorough than others. She helped us understand how our staff will be viewed in the viewers eyes, everything from making sure the lighting is facing you in the right direction, to facial expressions, tone fluctuation, how to answer a question, rephrasing the question in the answer and much more.
Crystal is skilled in understanding how important it is to make sure the message is clearly understood and well-presented, specific to the end user. Our staff has learned a lot from her and we use those tips in our everyday interactions with the public and media, which has garnered our local branch unprecedented media coverage on many high-profile community and public issues.
Cle Jackson, President, NAACP Grand Rapids
"To The Top Media represents the excellence a client both wants and needs."
To The Top Media represents the excellence a client both wants and needs. Since Crystal's days as a news anchor to becoming an independent force as a business owner, she consistently shows up for herself and others.
Crystal is thorough, pays great attention to detail, will catch those things when preparing for an interview that only a seasoned person knows to look for. She makes you feel at ease whether you are speaking to thousands or just a simple press release. She, time and time again, surrenders the one-up relationship to ensure she is meeting the needs of that specific individual and walks alongside them through the finish line.
Chris Sain Jr., Vice President, NAACP Grand Rapids
Crystal is thorough, pays great attention to detail, will catch those things when preparing for an interview that only a seasoned person knows to look for. She makes you feel at ease whether you are speaking to thousands or just a simple press release. She, time and time again, surrenders the one-up relationship to ensure she is meeting the needs of that specific individual and walks alongside them through the finish line.
Chris Sain Jr., Vice President, NAACP Grand Rapids